Facts: The Supreme Court issued directions to address misleading advertisements. It emphasized the responsibility of public figures, influencers, and celebrities in endorsing products, citing the Central Consumer Protection Authority (CCPA) guidelines on bait advertisements, endorsers, and surrogate advertisements.

Issue: Whether the current guidelines and regulatory measures are adequate to prevent misleading advertisements.

Judgment: The Supreme Court directed the following measures to combat misleading advertisements:

• • Endorsers must act responsibly and take accountability for their endorsements.
• • The Court referenced CCPA guidelines and required self-declarations for advertisements to be uploaded on the Broadcast Seva Portal.
• • For press and print media, a separate portal for self-declarations must be created by the Ministry of Information and Broadcasting within four weeks.